Messi Home: A Trusted Partner for Life-Nourishing Support
Brand Narrative
"Messi's Home"Brand Story
Messihouse - Pampering Without Boundaries
With reverence, warmly embracing every journey of life.
Origin: A Cat, a Cross-Cultural Awakening
After living in China for thirteen years, the life of Afu, an Arab man, was profoundly transformed by a cat.
In 2022, the dwarf cat Messi entered his life. This "streetwise social rebel," with her pure and vibrant energy, deeply touched Afu. Thanks to Messi, Afu met more cherished dwarf companions, forming a heartwarming community known as "Messi's Home." Then, during the harsh winter of 2024, a special new companion named Domi came into Afu's life, inspiring him to break free from his previous beliefs and embark on the journey of dog ownership. As a result, "Messi's Home" has become even more diverse and inclusive.
Their appearance planted a seed in Af's heart—On the Pure Beauty and Responsibility of Life.
Opportunity: When Disrespected, Creating Our Own Standards
A single instance of being disrespected during an industry invitation ignited a flame within Afu's heart."If the industry overlooks individual value, we will personally define the standards!"— "For Messi, for Domi, and for every life deserving of gentle care, we must do better!" Our belief is unshakable. Afu has stepped boldly into the arena, diving deep into the factories to meticulously inspect, carefully select, and relentlessly innovate—all guided by standards that border on perfection.
In 2024, COOKMEOW was born. Rooted in meticulous research tailored to the needs of Munchkin cats, COOKMEOW products feature scientifically formulated recipes and exceptional quality, making them suitable for all cat breeds. Our philosophy, originally designed for Domi, now extends across our entire product line, dedicated to meeting the unique nutritional requirements of every individual feline life.
Practice: Respect life and actively put it into action.
"Beyond traffic, responsibility continues. A sense of reverence goes beyond mere words."Driven by a deep appreciation for life, Afu has been dedicated to feline welfare since 2023, consistently donating cat food, cat shelters, and other essential supplies to stray cats. He also encourages more people to join this compassionate effort, ensuring that kindness can reach even farther.
Vision: To become a trusted partner in nurturing life.
Messi Home is more than just a pet brand. It embodies the founder Afu's commitment to practicing the Eastern spirit of "benevolence and compassion," reflecting profound respect for every living being.
Rooted in the love of "Messi's Home," grounded in scientific rigor, and guided by openness and inclusivity, we are committed to providing scientifically sound nutritional solutions for countless pet-owning families.
We are pleased to see:
A short-legged cat strides proudly under the sunlight.
"Domi" is no longer confined to a limited space due to physical constraints.
Respecting life should be the fundamental consensus of the pet industry, not a luxury label.
Introduction to the COOKMEOW Brand
COOKMEOW Every Bite Deserves the Best.
Providing scientific nutrition solutions for countless pet-owning families.
Arab Afu has lived in China for 13 years. In 2022, his life was profoundly transformed by Minut dwarf cat Messi, inspiring him to create the heartwarming "Messi Home." In 2024, the arrival of special companion Domi further enriched this bond of love, deepening Afu's understanding of the responsibility to protect and cherish every unique life.
# Translation Task Please translate the following Chinese text into English, ensuring a professional, precise, and formal tone.
An experience of disrespect in 2024 deeply stung Afu, igniting a fire of determination within him."If the industry overlooks individual value, we are the ones who define the standards! For Messi, Domi, and every life deserving of love, we must do better!"This love and sense of responsibility drove him to venture deep into the factory, where he personally crafted Cookmeow—adhering to rigorous standards.
"Kitchen" symbolizes nurturing and warmth, just like a home.
"Meow" is the core of action.
Chu Miao was born from a deep dedication to dwarf cats, yet our hearts warmly embrace all beloved pets. At Chu Miao, we firmly believe that every creature—regardless of breed—is truly precious. Each cat and dog, no matter their size, age, or unique needs—including those with special requirements like Domi—deserves the most scientifically sound and thoughtfully crafted nutritional care. Our scientifically formulated recipes are designed to cater universally to all cherished companions, while seamlessly integrating our philosophy of personalized care into every product line. After all, we strive to honor and nurture the distinct essence of every extraordinary life.
CookMEOW, rooted in the love of "Messi's Home," built upon scientific rigor and guided by openness and inclusivity, is dedicated to providing scientifically sound nutritional solutions for countless pet-owning families.
Chu Miao Wishes to Meet
A short-legged cat strides proudly under the sunlight.
"Domi" is no longer confined to a limited space due to physical constraints.
Respecting life should be the fundamental consensus of the pet industry, not a luxury label.
Core Highlights
Key Highlights
Scientific Formula
Scientifically restoring the natural dietary structure of cats
High-standard quality
Adhere to the International Standards for Fresh Meat and Bone Nutrition (FPMR)
Suitable for all cats
From dwarf cats to ordinary felines, comprehensive care is provided.
First love remains unchanged.
Only to provide a better life for beloved pets.
Tmall
TikTok
REDBOOK
Room 234, No. 2-6 Hongde Road, Haizhu District, Guangzhou (Office Use Only)
Master Brand Information Completely
TikTok
Follow more lifestyle updates
Redbook
Learn more about daily life
