Brand Narrative
"Messi's Home"Brand Story
Messihouse - Pampering Without Boundaries
With reverence, warmly embracing every journey of life.
Origin: A Cat, a Cross-Cultural Awakening
After living in China for thirteen years, the life of Afu, an Arab man, was profoundly transformed by a cat.
In 2022, the dwarf cat Messi entered his life. This "streetwise social rebel," with her pure and vibrant energy, deeply touched Afu. Thanks to Messi, Afu met more cherished dwarf companions, forming a heartwarming community known as "Messi's Home." Then, during the harsh winter of 2024, a special new companion named Domi came into Afu's life, inspiring him to break free from his previous beliefs and embark on the journey of dog ownership. As a result, "Messi's Home" has become even more diverse and inclusive.
Their appearance planted a seed in Af's heart—On the Pure Beauty and Responsibility of Life.
Opportunity: When Disrespected, Creating Our Own Standards
A single instance of being disrespected during an industry invitation ignited a flame within Afu's heart."If the industry overlooks individual value, we will personally define the standards!"— "For Messi, for Domi, and for every life deserving of gentle care, we must do better!" Our belief is unshakable. Afu has stepped boldly into the arena, diving deep into the factories to meticulously inspect, carefully select, and relentlessly innovate—all guided by standards that border on perfection.
In 2024, COOKMEOW was born. Rooted in meticulous research tailored to the needs of Munchkin cats, COOKMEOW products feature scientifically formulated recipes and exceptional quality, making them suitable for all cat breeds. Our philosophy, originally designed for Domi, now extends across our entire product line, dedicated to meeting the unique nutritional requirements of every individual feline life.
Practice: Respect life and actively put it into action.
"Beyond traffic, responsibility continues. A sense of reverence goes beyond mere words."Driven by a deep appreciation for life, Afu has been dedicated to feline welfare since 2023, consistently donating cat food, cat shelters, and other essential supplies to stray cats. He also encourages more people to join this compassionate effort, ensuring that kindness can reach even farther.
Vision: To become a trusted partner in nurturing life.
Messi Home is more than just a pet brand. It embodies the founder Afu's commitment to practicing the Eastern spirit of "benevolence and compassion," reflecting profound respect for every living being.
Rooted in the love of "Messi's Home," grounded in scientific rigor, and guided by openness and inclusivity, we are committed to providing scientifically sound nutritional solutions for countless pet-owning families.
We are pleased to see:
A short-legged cat strides proudly under the sunlight.
"Domi" is no longer confined to a limited space due to physical constraints.
Respecting life should be the fundamental consensus of the pet industry, not a luxury label.
Family Introduction
Family Introduction
Minute Munchkin | The World's Rare Short-Legged Elf
The Miniature Munchkin cat boasts short legs and a rounded, plump physique—appearing like a plush toy when still, yet moving with the agility of a lightning-fast sprite. Combining the lively curiosity typical of Munchkins with the elegant, languid grace of a noble feline, this breed truly embodies the "ultimate charm of feline contrasts," making it a standout among cats!
Messihouse establishes the world's first gene bank for Minute Munchkin cats and sets forth three key breeding guidelines:
Health First:Regular screening for hidden joint and cardiac diseases, with lifelong follow-up care.
Lineage OptimizationOnly breeding cats with no documented close relatives within five generations are permitted to participate in breeding.
Ethics-Based ApproachEach kitten must complete socialization training by the age of 4 months before being placed in its new home.
Messihouse Feline Atlas
Messihouse Cat Map